Category Experience
- Acne
- Anti-Aging
- Weight Loss
- Business Opportunity
- Cellulite
- Diet
- Dietary Cleansing
- Durable Medical Equipment
- Exercise Equipment
- Exercise Programs
- Eyelash Enhancement
- Fiber
- Hair Care
- Hair Extensions
- Hair Regrowth
- Hypnosis
- Jewelry
- Language Programs
- Laser Treatments
- Male Enhencement
- Menopause Relief
- Mineral Makeup
- Music / Video Collection
- Nutritional Supplements
- Orthotics
- Pain Relief
- Relationships / Online Dating
- Reverse Mortgage
- Scrapbooking
- Self-Help
- Self-Publishing
- Sleep Aids
- Solar
MARKET RESEARCH:
- Market Reports / Category Review: Executive summary, market statistics, problem/solution analysis, trends, product leaders, ad review, development opportunities
- Competitive Product Analysis: Product positioning, value structure, and pricing review
- Competitive Messaging Analysis: Key copy and testimonial review
WRITING/COPYWRITING/EDITING:
- Foundation Documents/Creative Briefs
- Script writing and Review
- Copy (TV, radio, print, web)
- Infomercial and Spot Review / Performance Analysis
- Product Naming
- USP Creation and Review
- Business Proposals
- Creative and Art Direction
- Press Releases
- Ghostwriting
QUALITATIVE/QUANTITATIVE RESEARCH:
- Focus Groups: Dial research coordination, group moderation, discussion panels, advisory analysis and feedback review
- Surveys: Screeners, questionnaires, feedback review
PRODUCT DEVELOPMENT:
- Category / Product Assessment
- Product Positioning and Strategy
